Portfolio 2021
Sky Shop Mobile - User Centred Design
This project was initiated from a programme of usability testing, and interactive design proposals were presented to the client on the back of the research results. The work was achieved based on the new proposal and then developed on from concepts to design and through to development. This was an extremely successful result and created a 20% uplift in sales. The design for this site won the Silver Communicator Award for mobile design in 2015.
Key Features:
• Award winning mobile design -
• Research, strategy and design
• Customer-first fresh new design
• Sleek UI with smart commercial focus
• New GPS store finder implemented
• ‘Live Chat’ designed in
• Immediate Results - Uplift to sales 20%
• Uplift to conversions 26%
1. Selfridges award winning navigation & multichannel designs. In-store innovation for connect digital using sketched journeys and innovation for sensory spots to activate digital connection.
2. Asos multichannel strategy & UX UI
3. Avenue 32 - Adaptive/ Responsive full UX UI design
4. M&S International site - Complete new UX & UI design
Liz Earle is a leading British retailer of beauty and health products.
This solution contains "Get the look' videos, skin product information, a detailed store locator, as well as personalised "Love lists' that allow customers to compile their favourite items to save for later. The advanced functionality of the site enables shoppers to browse the Liz Earle site quickly and efficiently, whilst minimising page loads and creating quick page transitions.
In the first six months of the Liz Earle mobile launch, the company saw a 67 percent increase in average weekly visitors as well as 60 percent improvement, on average, in conversion week-by-week. The average visitor stays on the site for just over 7 minutes and the average visitor views 6 pages per visit. This Liz Earle mobile site design has powerfully impacted the potential of the Liz Earle brand.
• Award winning mobile web design - 2013 / 2017
• Rich functionality for mobile
• Personalised ‘Love List’
• Clean contemporary UI
• Quick- buy functionality & dynamic icon for cart
• Longevity - The design has been consistent for 4 years
• Immediate uplift on launch by 50% and continued growth of online sales 4X
• Innovative initiative to emotionally connect with Aeropostale Millennials in New York's 'Time Square'
• Workshops & creative collaboration with Stakeholders
• Interactive shopping features
• Play music in store - ‘Juke Box’
• Outfit builder innovation
• Share on social media in-store
• Watch videos of celebrity Chloe Moretz in fashion show
• Scan barcodes for easy purchase later
• Results - Rolled out in all stores
• TSB had installed nearly 1000 iPads in their network
• The impact of the in-branch experience required investigation
• Key stakeholders were interviewed and partners were interviewed in branch
• To identify opportunities for TSB to maximise the value of the iPads
• 4 branches around the UK were selected for the customer research
• 20 customer Interviews per branch plus customer observation
• Key finding - 70% of customers did not see the iPads in the branch
Proposals included higher visibility in branch for all screens and digital interaction. More staff training and customer engagement
• Extensive Stakeholder Interviews
• Workshops & creative collaboration with Stakeholders
• Ideation research sessions
• Sketched and visualised innovative ideas - fully researched
• Focus groups with families
• Full app design proposals
• Informed next stages of design for Lego proposals
• Experience Mapping for Grace Kennedy US
• Persona development for Camelot Digital Strategy
• Euroffice User Flow and Wireframes example
• Makeup Forever Sectional Flow
•Mind mapping - Tiger Tablet App
• User centred design - based on best practice and full competitor research
• Close collaboration with the client who is based in Riyadh, Saudi Arabia
• App designed for two languages English and Arabic
• Visually exciting using full app capabilities
• Use of the latest design and functionality techniques for the flight booking experience
• Result – An innovative, fast, easy experience in flight booking for mobile
• Found on the App Store currently
Bestsellers are based in Amsterdam and are a large clothes retailer best known for brands: Jack & Jones and Vero Moda. Having previously designed multi-channel apps for the client, we now embarked on the discovery research for a request for an Apple TV App concept.
This required full desk research and report followed by Stakeholder research and ideation stages.
• Extensive Field & Desk Research
• Stakeholder Workshop in Amsterdam
• Look-book & Purchase Journey Ideation
• Two full ideation prototypes were developed
• Highly engaging and interactive Apple TV prototype
Responsive web design as team project and with close client liaison
Full wireframes, visuals, and prototyping for LK Bennett responsive site. This was completed in 2016. We had an existing relationship with LK Bennett and the client was located near to our offices. This meant the arrangement for close liaison for a responsive project was a key element to the success. Key principles of accessibility and usability were core for the design.
Storyboards and ideation sketches
1. John Lewis multichannel experience
2. John Lewis experiential ideation
3. Make up forever ideation for a rich experience app
4. Star Alliance Business traveller ideation for a connected journey
MORE THAN HOME INSURANCE
The mobile part to they responsive site was not performing. We carried out an Expert Review in the initial stage to isolate issues to the design and layout of the given design. The issues were apparent and the client awarded the re-design and analysis to us based on the review and competitor research.
• Expert Review / Heuristic Analysis
• Stakeholder meetings to review the proposed updates
• Proposals included Hypothesis and Customer Outcome Statement
• Criteria for Hypothesis of design:
• Visibility of the system status
• User Control and Freedom
• Consistency and Standards
• Error prevention
• Recognition rather than recall
• Provide useful help throughout
• Match between system and real world
Prototypes shown here are highly visual mockups for client presentation. These are created using Principle for mobile
1. Large ad campaign for Lloyds TSB - Included the collaboration of brand design with Rufus Leonard and all integrated advertising. Banners, online campaign work.
2. Vodaphone e-marketing campaign - This was produced in 2011 for G2 Joshua
3. Sapient Nitro showreel video design
4. Sky Sport advertising - Lead team at Sapient Nitro
Full new web design and styling for the il Salviatino boutique hotel in Florence, Italy. The owner company was MPG and this was designed in 2010. This incorporated all styling of the hotel in Florence and the full branding for all aspects of the hote
